BlackBerry will finally begin the process of rolling out its BBM messaging platform for iOS and Android on Monday, but those who haven't already signed up for information will have to wait their turn before jumping aboard.
The Waterloo-based firm says those who've requested invites will get first dibs on the long-awaited messaging platform, while those registering today will be afforded access at a later date.
The company withdrew the app last month after an unfinished build leaked onto Android, with a million users installing and another million side loading on to iPhone.
This led to a host of problems with an unforeseen burden on services and as a result, the beleaguered Canadian giant decided to place BBM back into its box until the situation could be brought under control, inflicting more damage on its already diminishing reputation.
That mishap is probably the reason BlackBerry is opting for a staged roll-out this time. It'll work as thus: Users will soon be able to download the app from BBM.com in their iPhone or Android browser, or once it hits the App Store or Google Play. Once the app is installed, they can enter their email address to "hold a spot in line."
Blackberry will then email users once they reach the front of the queue and will be able to start using BBM for real.
None of this will apply to those who "took the time" to register their interest in BBM. BlackBerry said "the millions" who did can jump on board straight away and start messaging until their hearts are content.
"If you didn’t sign up in advance, don’t worry – we are focused on moving millions of customers through the line as fast as possible," said the company on its official blog.
Have you been able to jump on board with BBM on your Apple or Google smartphone? Let us know your thoughts in the comments section below.