Asus Zenfone is a range of Android mobile phones, with names that relate to their screen sizes – meet the Zenfone 4, Zenfone 5 and Zenfone 6.
Asus is better known for its laptops and tablets than its phones. However, it has just dramatically increased its range of phones with the Zenfone line-up.
There are three models, the Asus Zenfone 4, the Zenfone 5 and Zenfone 6. Both the price and features ramp-up as you work your way up the range.
The Asus Zenfone 4 has a 4-inch IPS screen and a basic 5-megapixel camera. As the phone that's likely to appeal to younger buyers due to its lower price, the Zenfone 4 comes in five colours – white, black, yellow, green, red.
It has a 480 x 800 pixel screen, 4GB of internal memory and a 1.2GHz Intel Atom Z2520 processor.
Up a step is the Asus Zenfone 5. This phone has a 5-inch 720p IPS screen and 8-megapixel camera with an f/2.0 lens.
The processor is also a lot faster than the four-inch model, using the 2GHz Intel Atom Z2580. This phone comes in white, black, red, blue and gold colours. 4GB, 8GB and 16GB models will be produced, but it seems unlikely that all three will be widely available in the UK.
The top model Zenfone 6 is a further upgrade, but not in all respects. Despite having a 6-inch screen, the Zenfone 6 continues to use a 720p screen. And it has the same 2GHz Atom processor as the Zenfone 5.
Its camera is a step up, though, using a 13-megapixel sensor with LED flash.
Asus Marketing Manager John Swatton confirmed that the company is in talks to bring the phones to UK networks and major retailers like as Carphone Warehouse. However, at this point he could not confirm any definite UK stores that will stock the phones.
UK prices too are yet to be confirmed. We'll be back with more details as they become available.
Next, read our best mobile phones round-up