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Apple’s Eddy Cue slams Steve Jobs doc following SXSW premiere

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Steve Jobs documentary

Veteran Apple executive Eddy Cue has hit out at the makers of a new Steve Jobs documentary, following its premiere at the South By Southwest festival this weekend.

Cue, who heads up Apple’s iTunes division, said he was ‘very disappointed’ in the Steve Jobs: The Man in the Machine documentary, directed by Alex Gibney.

The documentary is a warts n’ all profile of the late visionary, critical of Apple employees’ working hours, Jobs' pull back on the company’s philanthropic activities and the poor wages and suicides at Foxconn. It even delves into a paternity struggle in Jobs’ personal life.

In a tweet send out on Monday (via The Verge), Cue wrote: “Very disappointed in SJ: Man in the Machine. An inaccurate and mean-spirited view of my friend. It's not a reflection of the Steve I knew.”

According to the Hollywood Reporter, Cue wasn’t the only Apple loyalist upset by Gibney’s portrayal of the company’s founder. Several Apple employees reportedly walked out of the screening in Austin, Texas.

Despite his distaste for the documentary, Cue reserved praise for the forthcoming written biography Becoming Steve Jobs, in a follow-up tweet.

Best portrayal is about to be released - Becoming Steve Jobs (book). Well done and first to get it right.”

Related: Steve Jobs remembered by Apple CEO Tim Cook

Another Steve Jobs biopic is scheduled to be released this October. Written by The Social Network’s Aaron Sorkin and directed by Danny Boyle, the as-yet-unnamed flick will reportedly star Michael Fassbender as Jobs and Seth Rogen as fellow Apple co-founder Steve Wozniak.

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