Apple is apparently developing its own display technology at a secret Taiwan laboratory.
One of the great talking points in smartphone tech always seems to be which type of display Apple will use for its next iPhone, and from whom. Samsung, LG, Sharp, and JDI have shared the honours across Apple's iOS range over the years.
That conversation has taken an unexpected turn with a new report from Bloomberg. Apparently, Apple has decided to take matters into its own hand on the screen tech front.
Apple has allegedly opened a secret production laboratory in Taiwan with the express purpose of developing new display technology. It has at least 50 employees working on the matter, all of whom have been recruited from local display maker AU Optronics and Qualcomm.
So what of the leading Apple display question? Will Apple be ditching LCD for OLED in future?
The company (or perhaps the report) appears to be hedging its bets here. It's claimed that Apple is developing a more advanced LCD technology, but that it's also keen to move to OLED. So that's cleared that up.
Either way, Apple's intention here appears to be to make its devices thinner and more energy efficient through developing its own screen technology.
Also, by developing the core technology and production process itself, Apple will be able to outsource production to smaller manufacturers rather than relying on larger companies (such as chief rival Samsung) for the entire process.
Next, check out our smartphone buyers guide video: