Apple Pay will soon expand beyond physical locations and iOS apps, according to a report on Monday.
Recode sources say Apple is planning to open up Apple Pay via the built-in Safari browser on iOS devices.
According to the sources, the announcement could come at WWDC in June with a release by the end of the year, just in time for the holiday season.
It’s possible that the functionality, which will enable payments to be authenticated with TouchID fingerprints, will built into iOS 10.
If it isn’t part of the first consumer release in September, it may arrive within an early update, although that's speculation on our part.
See also: Apple Pay in the UK
The express payment option would make it easier for iOS customers to pay without directly entering their credit cards and enable Apple to rake in more commission from mobile web sales.
Apple added another Apple Pay-ready device to its repertoire on Monday with the launch of the iPhone SE.
The new 4-inch handset joins the compatible iPhone 6 and iPhone 6S ranges, as well as the Apple Watch and various iPad models.
According to the sources, Apple is also considering expanding Apple Pay to MacBook and desktop Mac computers although it remains unclear whether that’s in the pipeline at present.
The news comes on the same day Google’s rival Android Pay was officially announced for a UK roll out in the coming months.
At launch Android pay will be supported by Bank of Scotland, First Direct, Halifax, HSBC, Lloyds Bank, M&S Bank, MBNA and Nationwide Building Society. However, as with Apple Pay in the UK, Barclays is still missing in action.