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Fujifilm has expanded its small but growing range of stylish but inexpensive ultra-compact cameras, currently consisting of the FinePixZ5fd, the Z100fd, the Z10fd (review coming soon), with the launch of this new model, the 10-megapixel, 3x zoom FinePix Z20fd, currently selling for the low price of just £90.

I'm going to take a bit of a gamble and describe the Z20fd as a post-feminist camera. Not so long ago the politically correct position was that women and men were entirely equal, and one would incur the righteous wrath of women's libbers everywhere were one to suggest that women might like things that came in fashionable colours and were not too complicated for their pretty little heads to understand. These days however things have changed, and it is apparently now perfectly acceptable to produce an extremely simple camera in a range of pretty colours, and aim the marketing specifically at young women. Seriously, the brochure for the Z20fd looks like a centre-page article from Seventeen magazine, and even the box art features three attractively multi-ethnic girls having a happy girly chat, presumably about weddings and babies. If Germaine Greer was dead she'd be turning in her grave.


Fortunately the review sample I was sent is red, and if I keep reminding myself that it's the same shade of red as a Ferrari 430 Scuderia I might just be able to hang on to my gender identity long enough to finish this review. It shouldn't take too long, because the Z20fd is a very simple camera, despite having some clever technology built into it.

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