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Anyone who baulks at their electricity bill every time it drops onto the doormat will appreciate this set's Eco Panel, which eats up much less power than Toshiba's regular LCD panels. The key is that the panel is so translucent that only half as much power is needed to illuminate it. This is not only good for your electricity bills but it's also kinder to the environment, and the 'Full Power Down' option (or the off switch) means you don't have to leave it in standby overnight either.
The panel is 1,920 x 1,080 Full HD of course, plus the 50,000:1 dynamic contrast ratio, 450cd/m2 brightness and 5ms response time figures sound healthy enough. Other features include a self-explanatory Game mode, an Exact Scan mode for 1:1 pixel mapping and 1080/24p support for Blu-ray playback.
The 37RV635DB's operating system has also been given a fresh lick of paint, and now the onscreen design is a lot clearer and easier on the eyes. And we mean that literally - the menu graphics seem much softer than the pin-sharp displays on previous Tosh sets.
It is, however, supremely easy to use, with sensibly sequenced submenus and clever use of funky icons to break up the barrage of text. The EPG and digital TV displays are attractive and the supplied remote boasts an intuitive layout and large buttons that make it easy to find any function. We like the addition of a 'Quick' button that provides easy access to key tweaks.
Talking of which, there are more picture adjustments on offer than we expected for the money, going beyond the usual colour, brightness and contrast settings, which means you can calibrate the picture to quite an accurate degree. Sound tweaks are limited but the Bass Boost mode might come in handy.