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The 46NX703 excels with its colour palette as well. For a start, its colour range is unusually expansive, helping it paint pictures with a deftly natural touch. Especially as the range of colour tones available is joined by some excellent blend subtlety.
There's none of the slightly washed out look to colours noted on Sony's 32NX503 either. On the contrary, the 46NX703's colours display resplendent levels of vibrancy and richness, yet this combines with the range of tone noted earlier to ensure that the vibrancy never starts to make 'real' video look like a Disney cartoon.
Elsewhere, motion is pleasingly handled by the Motionflow system, smoothing away judder and enhancing motion detail without chucking up many nasty side effects - provided you only use its Standard rather than high setting, at any rate. There is a little residual blur to be seen over standard definition pictures, but it's not serious and so becomes something you almost tune out over time.
Aside from the minor motion blur, the 46NX703's standard definition pictures are actually very good thanks to Bravia Engine 3's upscaling capabilities, with natural colours and impressive noise suppression.
The only thing about the 46NX703's pictures that might give some of our readers pause for thought - aside from an inevitably fairly limited viewing angle - is that they're not as crisp as some rivals when showing HD footage.
But that's not to say HD pictures don't still look emphatically high definition. And actually, some people might prefer the 46NX703's polished HD veneer to the grittier, noisier look often seen with crisper HD performers.
As is usually the case with very slim TVs, the 46NX703's audio isn't in the same quality league as its pictures. It's open and powerful enough to deliver voices and treble detailing with a degree of authenticity, making it perfectly workable with normal, undemanding TV fare. But bass sounds trapped and unconvincing, leaving busy film soundstages feeling thin and lopsided.
With its catwalk looks, outstanding pictures and exemplary multimedia talents, the 46NX703 is definitely one of Sony's finest hours. Even so, we briefly toyed with not giving it a Recommended award on account of its rather steep £1,700 price. But then we took into account its 5-year warranty, and the fact that you can knock £150 off the price by trading in any old piece of TV tat you might have lying around your house, and thus decided that all was well with the 46NX703's world after all.