The Lily from Samsung is an entry level flip phone and without wanting to sound patronising in any way is most definitely a phone aimed at younger girls. Its livery is mostly white with flashes of pale pinky-purple around the edges. The two colours are used in pretty much equal measure along with silver.
The colour scheme is a clue pointing to the market, but the fact is clinched by the 30ml bottle of ‘Miss Sixty elixir’ that comes in the box. You can research it if you feel the need. For the record, my review sample came from Orange, where it is only available on Pay As You Go.
As a flip phone the Lily E420 it is fairly small at 83.5mm tall, 45.4mm wide and 17.8mm thick. When you open the flip it becomes 150mm tall and it feels comfortable enough to use for making voice calls. It weighs just 77g, thanks both to its plastic casing and relatively lack of internal gubbins.
That said, it does manage a colour front screen as well as an internal one. Both are OLED LCDs. The front screen displays 96 x 96 pixels and is offset from a central position on the front fascia to allow space for what at first looks like a simple design swirl.
However, as you start to use the phone you realise that this has an intermittent backlight to signify an incoming call, flashing a pinkish white light at you. It does this even when the phone is set to silent mode.
Open the handset up and the internal screen shows of its 128 x 160 pixels distributed across an area measuring two diagonal inches. The graphics are necessarily large and blocky, which may please those who tend to find themselves squinting at small text on higher resolution screens.
The numberpad is large and despite the fact that it is flat I found it very easy to use. The keys are alternately silver and white, which helps to hit them accurately. The Call and End keys and twin softmenu keys above are also large.
The navigation button’s central select key is the only real let down in ease of use terms as it is rather small. The four points of the navigation button are handy shortcuts to various applications. Press the left side and you are straight into SMS creation mode. The right side lets you change ringtone. Press down and you are into the handset’s calendar, while pressing up lets you set one of the three alarms. There is a level of simplicity here aimed at key functions, which some complex handsets can lose sight of.
The edges of the phone are minimal, with few buttons. There is a volume rocker on the left edge and a button for using the built-in camera on the right. This edge also houses a covered slot that doubles as a connector for a headset and mains power.