For all the L37G10's strengths - strengths which at times make its pictures look quite spectacular - the picture quality score registered at the top of this review is only an eight. And the main reason for this is that while good, the L37G10's black level response isn't totally great. Dark picture areas certainly look greyer and thus less natural and flatter than they do on, say, any LED TVs. Or, more pertinently, the Samsung LE40B651 LCD TV we looked at last week, or Panasonic's own plasma TVs.
Finishing up with the L37G10's sound, the news is… average. Bass sounds slightly forced and shallow, while the mid-range can become overwhelmed when the going gets tough, with the result that voices can sound swallowed. Trebles are the TV's strength, as high-pitched effects sparkle and add life to the mix while only very occasionally sounding slightly harsh.
Overall, you've got the common flat TV situation whereby the L37G10 sounds fine with all normal day-to-day TV viewing, but struggles to meet the challenge of a potent action scene.
The L37G10 may not be a perfect TV, but it's certainly a very good one. Particularly pertinently, it marks a big improvement over Panasonic's previous Freesat LCDs - and we suspect this fact could be enough by itself to win it a very tidy following.