Isn't a score of 5 rather high for a camera that was berated from start to finish? It certainly didn't sound like a product that could be described as "50/50".
@Ben - scores aren't averages. Ideally there would be no scores, just the text and people would assign their own score in their heads from reading it and finding was is and isn't applicable to them. Unfortunately everyone likes to look at a score!
Just after Christmas, my local Tesco Supershed got in two pallets (yes, builders pallets!) worth of these for £89.99 each. They were all gone in a few days!
Thinking aloud, maybe Olympus is being cleverer then we think, the target market (budget and impulse) for this camera will likely only view the images on an undemanding laptop screen, the camera LCD itself, or a low resolution LCD frame. Even if this camera's files are taken to a high street printer, they'll most certainly only be 6X4's, where the massive (to us, at least) flaws won't be so apparent.
Noodles - you're correct that the target market for this kind of camera will not notice or care about most of the flaws in their cameras, so long as they are better than the average mobile phone camera. Poor auto-exposure is maybe the only thing that would really be noticeable on low-res LCDs or in small cheap prints.
My problem here is that if you wanted a cheap digital camera that offers the bare minimum of features, and don't particularly care about quality, then you could actually buy a better one from a "budget" specialist like Praktica for up to 50% less. Real low-end cameras like this are often generic cameras sold with slight modifications under a variety of different brand names anyway (or at the very least use generic cheap lenses and other components) so there truly is no advantage to buying into a "big name", and a significant disadvantage in the price. So Olympus is certainly being clever (making a clearly substandard product while knowing that many people will happily pay over £100 in the mistaken belief that the brand name is an indicator of quality). Hopefully consumers will be clever too and spend their money elsewhere - but your story about the local Tesco suggests I'm being hopelessly optimistic about that.
I promise I'm not trying to kick off one of those "wot about the scores" arguments. But I cannot let it pass since you actually came out and said "Unfortunately everyone likes to look at a score!"
Well, out of your own mouth... etc. I agree with you. Everyone does like to look at a score, alas. So give sensible scores then! Someone might skim the review, not reading too much. They then see it on offer somewhere, TR gave it 5/10, so it can't be too bad, and buys it. Then finds it's a pile of doggy-poo.
Gordon: either do the scores better or drop them. If the written review is correct (and I tend to believe it as I like your reviews and trust them, scores excepted) then the 5/10 is a nonsense.
What's the chances you got a "Friday afternoon special" and that most other samples would put up a better showing?
I'm perfectly prepared to accept even a company like Olympus could turn out a genuine turkey, (I've developed a brand loyalty since my OM1/OM1n days back in the 70's/80), so maybe I'm just looking for an out for them. Then again, I'm not on struck on their compact models that I've looked at anyway.
Terry - I've used several of Olympus' compacts (some of which are excellent), and generally those in the FE range really are quite poor indeed. But re-reading the article, an 8-second shot-to-shot time sounds unbelievably slow even for a crappy camera like this, so I wonder if perhaps you are right about it being a bad sample?
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