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Hitting the 32LH7000's onscreen menus in a bid to sort the picture quality out reveals the now familiar LG onscreen menu system, with its attractive combination of large icons and clear text.
The menus are also impressively stocked with tweaks and options - so much so, in fact, that the Imaging Science Foundation has endorsed the TV, leading to two ISF setting modes among the TV's presets. If you feel so inclined - which you probably won't with a 32in TV, to be honest - you can thus pay an ISF engineer to come out and professionally calibrate the TV to suit your specific living room environment.
Among the most interesting of the tweaks contained within the menus are separate backlight and brightness adjustments, a multi-level dynamic contrast system, a dynamic colour booster, a multi-level noise reduction system, a multi-level gamma adjustment, a wide colour gamut setting, and potentially most significantly of all, a 100Hz system.
Given that 100Hz systems can sometimes generate processing side effects, it's nice to find that LG has provided low or high settings for its 100Hz feature - as well as the option to turn it off completely if you're really not happy with the way it works with any particular source.
Naturally I chose to calibrate the 32LH7000 using my own set of test signals and discs. But it's well worth adding here that LG has thoughtfully equipped the TV with a Picture Wizard tool, which allows even the most technophobic of users to improve the set's image quality by following a few simple built-in test signals and attendant explanations.
And so to the big question: did I manage to turn the sow's ear that is the 32LH7000's Vivid factory picture preset into the imaging equivalent of a silk purse?
Kind of. But man, was it hard work. And man, was I frustrated when my presumably slightly faulty review sample inexplicably kept automatically switching back to the horrible Vivid preset every few minutes…
Anyway, the main things I had to do in putting pictures on the right track were to choose a different, more pleasant picture preset starting point - I eventually settled on the 'Natural' mode - and then sharply reduced the set's backlight, contrast, brightness and sharpness settings, while also gently toning down the colour saturation levels.
I'd also strongly recommend that: the noise reduction circuitry is never set higher than 'Low', and is deactivated completely for HD and even DVD viewing; the gamma setting is never set higher than 'medium'; and the TruMotion 100Hz system is never set higher than 'Low'.