The WCG-CCFL backlight employs improved light-emitting phosphors originally developed for Sony’s Trinitron CRT TV range, which apparently actively extend the red and green colour spectrum that the backlight can deliver. This is then matched with newly optimised RGB filters within the LCD panel itself to deliver a claimed 27 per cent more of the visible colour spectrum than Sony’s previous LCD sets have managed.
The image processing part of Live Colour Creation is actually part of another key feature Sony has developed for its latest sets: Bravia Engine picture processing. Also found on the 32S2010, Bravia Engine builds on the company’s acclaimed WEGA Engine processing by using, for the first time, algorithms and techniques developed exclusively for LCD use. As well as the aforementioned colour-boosting systems, Bravia Engine introduces enhanced noise reduction processing via more refined filtering know-how, and adds in more picture detail.
Another new technology the 40V2000 shares with the rest of Sony’s current Bravia range is something called Super Vertical Pattern Alignment. This effectively squeezes a series of angled sub-planes into each pixel so the backlight can be refracted over a wider area, resulting in a picture that should be watchable over a much wider viewing angle than usual without the normal loss of colour and contrast.
As well as all this prodigious ‘backroom’ stuff, the 40V2000 sports a feast of features you can play with yourself, including backlight adjustment, gamma correction, contrast and black level enhancement, standard and MPEG noise reduction routines, and white level optimisation.
So does the addition of Live Colour Creation to the 40V2000 really make its pictures even better than those of the 32S2010? Indeed it does. Not by a massive amount, perhaps, but given how good the 32S2010 was, any improvement clearly means we’re talking about a picture that’s genuinely special.
Since they’re the main benefactor of the step up in quality, let’s start with the 40V2000’s colours. The first thing you can’t help but notice is how outstandingly vibrant they are, as they burst off the screen with a richness and brightness rarely, if ever seen on an LCD of this sort of size.