- Super-fast AF performance
- Touch AF and Touch Shutter control
- Intuitive touch-screen controls
- Hot-shoe connection has been removed
- Pop-up flash a bit delicate
- It's not cheap
- Review Price: £549.00
- 12.1-megapixel Live MOS sensor
- 3in, 460k-dot touch-screen LCD
- Super-fast AF system
- 1080i Full HD movie recording
- Full manual control
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This has been helped no end by the entrance of other
manufacturers into the market, bringing with them an increasing number
of models and styles to choose from. Having gained a useful
head-start on its rivals, Panasonic has established itself as the market leader, although the company is under no illusions that this
position will be harder to maintain as the competition continues to get
Enter then the GF3 – Panasonic’s latest consumer-orientated compact
system model, and the camera Panasonic hopes will help to keep it in the Number
One spot. Pitched very much at the lifestyle end of the market,
Panasonic is marketing it as the most user-friendly, style-driven option
within their G-series range. As such it’s designed to appeal directly
to anyone looking for a camera that offers compact-like
portability and ease-of-use, but is capable of delivering DSLR-like
While the GF3 targets the consumer and lifestyle end of the market, the G3 is aimed more at enthusiasts and those photographers looking for the
added practicality of an electronic viewfinder, articulated LCD monitor
and hot-shoe connection. The older G2, meanwhile, will now fill the budget slot, while
the GH2 remains as the flagship G-series video-oriented model.
The new GF3 inherits the same lightening-fast AF system that was
introduced in the G3, along with a 3in, 460k-dot touch-screen monitor.
In addition, it also benefits from Touch AF and Touch Shutter
technology, Full HD movie recording, and a range of digital filter
As if this wasn’t enough, Panasonic has proudly declared the GF3 to be both 17% smaller and 15% lighter than its predecessor – the already quite small GF2. Indeed, Panasonic even claims that the GF3 is the “world’s smallest and lightest interchangeable lens camera body with a built-in flash”.
Of course, Sony has also claimed a “world’s smallest” crown for its recently launched NEX-C3 (which uses a larger, APS-C sized sensor), prompting the question – which of the two is smaller? Well, on paper at least the GF3 appears to be marginally smaller in terms of width and depth, but is also marginally taller than the Sony.
The soon-to-be-released Olympus E-PM1, meanwhile, is comparable in size to both the GF3 and the NEX-C3, although it does lack a built-in flash. Either way, all three models would happily sit inside a coat pocket with the right lens attached, and all three are quite some way smaller than even the smallest of DSLRs.
So does the GF3 have what it takes to keep Panasonic top of the compact system pile? Let’s take a closer look and find out.
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