JVC LT-37DR7SJ 37in LCD TV Review - JVC LT-37DR7SJ Review


The sudden upturn in our feelings towards the 37DR7SJ started by the digital tuner continues with the discovery that the set also sports JVC’s generally well-received DynaPix HD image processing. Of course, pretty much any LCD TV worth its salt nowadays carries some sort of image processing engine. But DynaPix HD’s variety of tricks seems more sophisticated than most.

To give you a flavour of what we’re talking about, check out this list of just some of its elements: Frame rate conversion that adapts itself to any motion detected in the image; automatic colour management; MPEG noise reduction for reducing the blocking noise that can afflict many digital broadcasts; standard noise reduction; separate processing in three dimensions of the PAL Y/C signal elements; and last but certainly not least something called Digital Image Scaling Technology. DIST, as it’s known to its friends, used to be a standalone TV selling point all by itself, and its talent for adding sharpness and fine detail to pictures, especially standard definition ones, has long been respected.

When it comes to less complex but still interesting features, the 37DR7SJ has a single-tuner picture in picture facility, a handy backlight output adjustor, and a tool – dubbed Super Digipure – for automatically selecting the optimal contrast settings for the image at any given moment.

The last things we ought to briefly cover before heading into the 37DR7SJ’s performance are its key specifications. Which find commonplace manufacturer’s figures of 1,366 x 768 and 500cd/m2 for the native resolution and brightness output respectively, and a rather underwhelming claim of 800:1 for the contrast ratio.

Considering how relatively affordable it is, the 37DR7SJ’s picture really isn’t too shabby. Colours, for instance, make an immediate, almost visceral impact, combining as they do seriously full saturations with extreme vibrancy during full-on, colour-rich fodder like Ninety-Nine Nights on the Xbox 360 or (heaven help us) pretty much any scene from Charlie’s Angels: Full Throttle…

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