So, things are good with Advanced Photo paper. They’re not so good with Premium Plus Photo Paper, the old HP gold standard, though. Prints look nearly as good, but they’re decidedly sticky when they come out of the printer, take fingerprints and scratches very easily and need a while to dry off completely. You can use the paper with this printer, but you’d be wise to print an image at a time, rather than a batch.
HP claims 14 seconds for a print in its publicity for the Photosmart D7360 and 12 seconds on the outside of the box. In fact it takes 15 seconds, plus another 12 for the photo tray to slide into position, so 27 seconds for a one-off, printed in fast draft mode. A fast draft print isn’t as sharp and detailed as a normal mode print, which takes around 35 seconds – still a very good time.
Plain paper prints are also quick for a photo printer, with our five page document coming through in under a minute and the text and graphics test taking 1 minute 32 seconds.
A set of the six ink cartridges in the Photosmart D3760 can be had for £30. HP claims 430 pages in colour and 1,120 in black, which results in figures of 1p per black page and 25.5p for colour. We have to go with HP figures on this machine, as HP has taken the step of putting different amounts of ink in the No 363 cartridges used in the machine.
The black cartridge contains 16ml of ink, while the yellow contains 6ml, light cyan and magenta hold 5.5ml, cyan holds 4ml and magenta just 3.5ml. With this mix, and until the ISO standard for test pages is fully adopted, calculating five per cent and 30 per cent yield figures is well nigh impossible. However, we would estimate that both page costs were a little low, in comparison with our regular yield results.
On balance, the provision of a touch panel is more than a gimmick and does make the Photosmart D7360 easier to use than a conventional photo printer. The dual paper trays are also handy and print quality on Advanced paper is excellent. Draft mode prints are very fast, though we’d still use normal mode for quality, at around 35 seconds per print.
As a postscript, we noticed that the same machine is available in the US at $199 (and currently with a $20 discount), around 40 per cent cheaper than in the UK. We thought the old £ to $ equivalence was a thing of the past, but apparently not. HP claims it’s because the D7360 was released there a while ago and the price has dropped. Compared to similar competition, the HP is a little pricey, but the speed, quality and ease of use do justify making the stretch. It’s just slightly galling that we have to pay more than our US counterparts.