Hitachi 37LD6600 37in LCD TV Review - Hitachi 37LD6600 Review


Sadly the digital tuner isn’t the only significant feature missing from the 37LD6600 either, for the set also fails to provide the Hitachi Picture Master processing that played such a major part in making the pictures so good on the company’s plasma TVs (and even one or two of its previous-generation LCD TVs). Hmm.

Turning to features the set does carry, the most distinguished is something called In-Plane Switching (IPS). This is a different way of constructing an LCD screen that combines high-purity colour filters with liquid crystal molecules that can rotate while remaining constantly parallel to the LCD panel substrate when a voltage is applied, yielding perfect crystal orientation. If this all sounds like so much gobbledegook to you, fear not; all that really matters is the fact that IPS means you should be able to watch the screen from a wider viewing angle than usual, and enjoy greater brightness and more natural colours.

There’s all manner of picture flexibility available in the onscreen menus – almost too much, truth be told. Among the more useful options are a film mode for making motion look cleaner while watching movie rather than TV sources; picture in picture facilities; noise reduction; a bass booster; and a 3D comb filter for making fine details clearer.

The last things about the 37LD6600 worth running by you before we find out how it performs are an HD-friendly native resolution of 1,366 x 768, a so-so claimed contrast ratio of 800:1, and a pretty standard 500cd/m2 brightness rating.

So far the 37LD6600 has proved rather hit and miss – and this trend continues with its performance.

Starting with the good news, its colours are very attractive indeed. They possess unusual vibrancy and brightness for a 37in LCD screen, as well as enjoying appealingly authentic tones that even manage to stay believable during dark scenes – a feat frighteningly few LCD rivals can match.

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