Fujifilm has incorporated a useful 5x zoom lens, offering the equivalent of 28-114mm, with a digital zoom of 8.2x. Normally we don’t recommend digital zoom, as it works by cropping the image area, resulting in reduced resolution. However, when the cameras initial resolution is this high, then digital zoom starts to become a useful tool. It still produces a 12MP file, so obviously there’s some interpolation going on.
Despite its advanced status, the camera is more or less auto everything, with no manual aperture or shutter control. There are also 16 scene modes, covering a wide variety of commonly photographed subjects. Amongst this little lot are the standard landscape, beach, snow and so forth along with a couple of more unusual modes such as ‘natural’ which takes two shots in quick succession – one with and one without flash so you can choose which works best, and ‘natural light’ which retains the natural ambient light, ideal for candle-lit scenes for example.
As well as a portrait mode, the camera also features an enhanced portrait mode, which offers some skin smoothing to reduce the appearance of wrinkles, digital Retinol A if you will. Because you’re worth it.
Another useful feature in today’s digital world is the blog mode, which automatically reduces the size of images taken for quick uploads to websites and blogs. There are two sizes available; 640 pixels and 320 pixels. This is also enhanced by Fujifilm’s IrSimple technology, which allows image transfer to compatible infrared enabled devices.
Fujifilm has taken a traditional approach to the camera design, resembling as it does many compacts of the last 20 years. The sturdy aluminium body is robust and the camera has a satisfying weighty feel. Despite this, it remains small enough to easily fit into a pocket. The lens retracts fully into the body to provide a fairly slim profile when powered off.
Finally the two buttons on the bottom right operate playback mode and LCD display options, including a grid screen display for composition assistance.
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