If you compare this to the Carphone Warehouse’s £9.99 per month Talk Talk 3 plan, then Fusion starts to look slightly less compelling. Talk Talk offers you free calls to any UK landline at anytime of the day, rather than just the evenings and weekends of the Fusion package. On top of this you get free international calls to 28 different countries. You also get totally free 8Mbit broadband with Talk Talk, complete with the same 40GB download limit as the top BT Broadband option. Of course you’re not getting a mobile phone as part of the bargain, but since you’re not paying for broadband, or for landline calls at anytime, or even for international calls to many countries and the actual plan is cheaper, things definitely swing in Talk Talk’s favour.
But even if I take options like Talk Talk out of the equation, Fusion still struggles to justify itself. Yes, it does everything it’s supposed to do and does it well, but for me the need for a phone that switches from being a mobile when you get home is no longer there. The mobile network operators are just throwing so many free minutes at consumers to either keep them as customers, or tempt them away from the competition. I myself have so many free minutes every month that I never bother to make a call on my landline, I just use my mobile for pretty much every call, so why would I want my phone to switch to VoIP when I walk through my front door?
If Fusion had offered significant cost savings over other telecom packages, then the neat, seamless switching between networks would have been a great addition to the package, but unfortunately there are better options to be had elsewhere.
With Fusion BT has created a product that I’ve been waiting a long time for, and it works pretty much flawlessly. However, I’ve been waiting so long for a product like Fusion to arrive, that I’m just not convinced that anyone needs it anymore. With mobile contracts giving hundreds of free minutes and landline packages that let you call almost anywhere for nothing, Fusion has very little to offer the consumer.
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