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Amazon Fire HD 8 Review

Amazon's budget tablets have always been good, but the latest edition adds in 'Show Mode' and it makes it a much more interesting device.



The Amazon Fire HD 8 is a really good tablet at an impressive price. It’s made even better if you pair it with Show Mode dock. For £109.99 this is a great package. Its screen is fair, the build quality is fine and there’s plenty of storage. While it doesn’t feel incredibly fast, it has enough power to do justice to some of Android’s most impressive games. Plus having Alexa on a tablet is a nice touch.


  • Affordable
  • Hands-free Alexa
  • Show Mode is a nice addition


  • Ad-riddled interface
  • Basic nagivation a little slow

Key Specifications

  • Review Price: £79.99
  • 8-inch 1,280 x 800 LCD IPS screen
  • 8/16GB storage
  • Quad-core MediaTek MT8135 CPU
  • 2-megapixel selfie camera
  • 2-megapixel rear camera
  • Alexa
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What is the Amazon Fire HD 8?

The Amazon Fire HD 8 is one of the best budget tablets you can buy from a recognisable brand. It costs £79.99 for the tablet on its own or £109.99 with the nifty new ‘Show Mode’ charging dock. If you want to get the most out this device I would suggest picking up the latter.

The Fire HD 8 is perfect for those who want a cheap, basic tablet primarily for media consumption and reading. There’s more on offer here than with a Kindle Paperwhite or Kindle Oasis and it’s a lot more compact than the very large Fire HD 10.

It’s a great way to binge on some Prime content, and the addition of hands-free Alexa finally gives it something other tablets simply don’t have.

Amazon Fire HD 8 – Design

One of the best aspects of the Amazon Fire HD 8 is that while it is a cheap tablet, it doesn’t appear instantly dated like some others in this price category. It isn’t thick or heavy, and it doesn’t sport an ultra-wide screen surround that can make a tablet seem bulky and old-fashioned.

Just look at the space to the left and right of the screen; there’s enough room to fit your thumb, but not so much that the Amazon Fire HD 8’s footprint appears much larger than the display at its centre. There’s just the tiniest bit of casing flex under significant hand pressure and the display doesn’t distort when you press down on the front.

Amazon Fire HD 8 2018

The topmost part of the plastic casing does move inwards by about a millimetre under finger pressure, but this is more likely to be the battery cover. While non-removable, it’s mostly there to look nice and take the brunt of any impact; the real structure of the Amazon Fire HD 8 is inside.

I’m looking at the red version of the Amazon Fire HD 8. It’s a pleasant shade and has a textured finish that both looks and feels better than glossy plastic. The tablet is also available in a wide array of hues, including a vivid new yellow that I have a soft spot for.

The Fire HD 8 succeeds in a manner that sounds like an insult: it isn’t rubbish. However, I’ve used many sub-£100 tablets over the years that are, frankly, rubbish – and a constant reminder that you opted to cheap out.

Despite its price, there are areas where the Fire HD 8 impresses. For example, it includes 16GB storage and there’s a 32GB model available, too. This was ample to allow for me to install a handful of data-greedy games; many sub-£150 tablets provide only 8GB. The Fire HD 8 also has a microSD slot on the side and supports card up to 400GB, an important extra if you want to load up some movies for a long plane journey.

Amazon Fire HD 8 2018

Amazon has tried to make a tablet that isn’t going to disappoint buyers quickly. I don’t think many of you will feel let down by its build, or become irritated by the amount of storage space you have to play with.

Amazon Fire HD 8 – Screen

The screen, however, may put a few folk off. Its specs are basic, as is the case with all the lower-cost Fire tablets, but what is most evident is the lack of display contrast in a well-lit room. This is the one area it would have been nice to see Amazon update for this 2018 version.

The screen is highly reflective, making blacks appear quite grey. This isn’t the usual symptom of the LCD screen’s backlight showing through, but is a result of the different layers of the screen’s structure reflecting a small amount of ambient light.

As such, the Amazon Fire HD 8 will look quite low-energy compared to your smartphone, unless you increase the screen brightness by quite some margin; this will make the contrast seem better. There’s no Auto brightness setting here, so you have to make any alterations manually.

Related: Best Android tablets

Amazon Fire HD 8 2018

Other parts of the Amazon Fire HD 8 screen are perfectly fine for the £90 price. 1280 x 800 pixels spread across eight inches doesn’t look super-sharp, but the software does a good enough job of smoothing out fonts so they don’t appear ugly.

This is one area where the more gadget-savvy among you may be disappointed, given that Amazon calls this an ‘HD’ tablet. It’s only just sharp enough to avoid looking awful, and small fonts in the browser are unflatteringly pixellated.

How good colours appear will depend on how liberal you are with the brightness slider. The contrast-sapping screen style makes colours appear quite low-energy until you jack up the backlight. However, in isolation, colours are actually respectable; they’re not anaemic.

The Amazon Fire HD 8 display goes pretty bright too, which is handy to combat all those screen reflections if you’re going to use it outdoors.

We continually check thousands of prices to show you the best deals. If you buy a product through our site we will earn a small commission from the retailer – a sort of automated referral fee – but our reviewers are always kept separate from this process. You can read more about how we make money in our Ethics Policy.

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