It Is Time to Embrace Big Screen Phones


has always been an event for the faintly ridiculous (just look where it

takes place) and the 2013 show was no different.

Ultra High Definition 4k screens were promoted with no solution to

content and astronomical prices,

virtual reality glasses were pushed years ahead of practical viability

and phones are now ridiculously thin when any sane consumer would

rather they had a few more millimetres and decent battery life. Then

again what is currently being derided in many quarters as the most

ridiculous trend of CES 2013, 5in smartphones, is actually one of the

most sensible. But to understand it requires a fundamental change of


phone usage

Why is a smartphone a ‘smartPhone’?


‘smart-phone’… the name is so misleading advertising standards really

should step in and hunt down those responsible because the emphasis is

completely wrong. Just look at the ingredients: a sat nav, MP3 player,

PMP, web browser, digital camera and mobile phone are combined and the

term ‘phone’ is the one that is kept. Time for a reality check.


in June 2012

O2 reported making phone calls had become only the fifth most popular

activity on a smartphone. Above it came web browsing, social media,

listening to music and playing games, suggesting

‘smart-any-ending-but-phone’ would have been a better name. In fact

phone calls are predicted to drop even further with emails, texting,

video and eBook reading all just a few minutes behind daily phone usage

in the research. Quite simply the device in your pocket is a small

computer that just happens to make phone calls and it even does this

badly due to the number of competing antennas inside which enable its

wide ranging functionality. These days we should simply use the term

‘mobile’, after all position (‘desktop’, ‘laptop’) hasn’t done badly so

Grand S

Five Star


brings us back to the five inch handsets unveiled at CES. The

Sony Xperia Z,

Huawei Ascend D2 and

ZTE Grand S (above) all took centre stage and will be joined by the


LG Optimus G2 and possibly the

Samsung Galaxy S4 when they are officially unveiled at Mobile World

Congress next month. They can hardly be described as phones and we

shouldn’t worry trying to shoebox them as such. Just look at the

details: commonalities other than their screen size include Full HD

1080p resolutions, quad core processors, LTE support and while Huawei

admitted its D2 was a little chunky (9.4mm thick, 170g) both the Xperia Z

and Grand S are substantially slimmer than a 3.5in iPhone 4S (7.9mm and

6.9mm vs 9.3mm) and roughly the same weight (circa 140g). Each is light

years on from the once comical

Dell Streak.

Why have mobiles gone in this direction? Easy:

they are designed to specialise at the things O2 explained we do most at

the expense of phone calls. In fact they will be better at everything

on O2’s list with the debateable exception of texting. Manufacturers

have made mobiles in response to our usage habits even if we hadn’t

recognised them yet. Calls were already beginning to take a back seat,

enlarging handsets just expedites it.

Hello! I’m in the library. The LIBRARY!


will it? When critics attack ever larger mobiles the most common

stereotype harks back to images of the giant phone sketches from Trigger

Happy TV with a comically oversized handset held up to our ear looking

ridiculous while we are obnoxious. Tackling the obnoxiousness remains a

challenge, but on the move – where large mobiles are most inconvenient –

headsets and earphones with integrated mics are now prevalent.


home we have these options as well as switching to the speakerphone.

Putting a phone to our ears has never been ideal, it leaves us

one-handed with arm ache and is nothing to be held onto at the expense

of progress. Again bigger phones simply expedite this.

Look ma, one hand!


there is a genuine criticism of this shift to larger screen sizes,

however, it is the inability to use them with one hand. The counter

argument once more is this is only really a nuisance on the move,

but it is inconvenient nonetheless. Still the solution should come this

year through smartphone companions: second screens which deliver key

notifications and control of core functionality. And interestingly the

most popular form factor for such a device looks to be the humble


The demand for such a

product is certainly there. Kickstarter records were shattered when

Pebble‘s “e-paper watch for iPhone and Android” set a funding goal of

$100,000 and received $10,266,845 and we were highly impressed in our

preview of fellow Kickstarter success story the

MetaWatch with a full review due in a few weeks time. An Apple

‘iWatch’ is also expected before the end of the year,

I’m Watch has set pulses racing and

it can’t be long before the major manufacturers unveil competing smart

watches for their Android handsets.

Of course long term the

vision is even more ambitious as devices move from our wrists to our

eyes like

Google Glass. It is only then that big phone screens will disappear,

as will the need for their screens entirely, as they become small

computers left in our pocket or bag streaming all their information to

us and delivering months of battery life at a time.

Size Matters


then though ‘mobiles’ will simply keep getting bigger as manufacturers

cater towards our primary uses and the so-called ‘phablet’ becomes

normal as ever thinner, lighter mobiles with larger footprints creep to

within an inch of tablets. Perhaps when they

eventually bend we will fold them…


of which leaves us suddenly questioning where Apple fits into this?

Arguably the company which invented and inspired the modern

computer-which-happens-to-make-phone-calls seems somewhat out of touch

as it lectures about the length of our thumbs and touts the 4in iPhone 5

as “the biggest thing to happen to the iPhone since the iPhone”. In

fact even the brand which pushes the fading ‘phone’ aspect of the device

to the forefront may soon have a detrimental effect.

But of

course Apple is right. The iPhone 5 is the biggest thing to happen to

the iPhone since the first iPhone. The trouble is a much bigger thing

happened to everyone else…