YouView PVR To Be Announced By Lord Sugar On July 4

The first YouView set-top box will get its official unveiling on 4 July.

A press event has been scheduled on London’s South Bank, where Lord Alan Sugar (YouView’s chairman) and CEO Richard Halton will announce more details about the product and show a demo.

The box itself is not expected to appear in shops until later in 2012.

The long-delayed project is a joint venture between partners including the BBC, ITV, Channel 4, Channel 5, BT, TalkTalk and broadcasting infrastructure company Arqiva.

It combines a Freeview HD recorder with catch-up services from all of the main terrestrial broadcasters and free or paid on-demand content from any provider who wants to join the platform.

The TV catch-up aspect will appear in a TiVo-style electronic programme guide that goes ‘back in time’ for seven days as well as showing what’s on next week.


The first boxes are being manufactured by Humax and have a 500GB hard disk. According to a recently published John Lewis brochure, its price will be just under £300.

The product has been in a closed trial in recent weeks with many more about to be tested by members of the public chosen from those who completed an online application.

YouView reports an ‘overwhelming response’ to its call for public testers, which is now closed for new registrations.

More info: YouView

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