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YouTube’s latest tool will notify creators when their videos are stolen

YouTube is rolling out a new tool that combs through its catalogue whenever a new video is uploaded to check that it doesn’t already exist in a bid to put an end to copyright infringement – something creators battle with on daily basis.

If Copyright Match finds the same video on YouTube, it will inform the creator (the first person to upload it). From there, they’ll have three options: they can either contact the person who made the duplicate, ask YouTube to remove it, or do nothing.

Here’s the low-down, courtesy of YouTube:

  • It’s important that you’re the first person to upload your video to YouTube. The time of upload is how we determine who should be shown matches.
  • This tool is intended to find full re-uploads. If you find a clip of your content that you’d like removed, you can always report it via the copyright web form.
  • Once the tool has found a match, you can choose either to do nothing, to get in touch with the other creator, or request that YouTube remove the video. When you request removal you can do so with or without a 7-day delay to allow the uploader to correct the issue themselves.

It then went on to clarify that Copyright Match isn’t the same as the existing Content ID tool, with the difference being that the former was designed to detect re-uploads, while the latter searches for copyright-protected media embedded in the video itself.

Related: YouTube TV

The tool will start rolling out to creators with more than 100,000 subscribers next week, before being expanded to every creator in the somewhat exclusive YouTube Partner program soon thereafter – provided it’s well received by the leading creators, that is.

Do you think the release of Copyright Match is a step in the right direction to putting an end to the slew of unauthorised copyright-protected media available on YouTube? Let us know over on Facebook or Twitter @TrustedReviews.

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