Online video behemoth YouTube is introducing shorter, six-second ads tailored for viewers watching on mobile devices.
The new Bumper ads, which will begin prefacing videos in May, are unlike the current pre-rolls in that they cannot be skipped at any time…. unless of course you’re a YouTube Red member, which means you won’t see them anyway.
Given that they’re only six seconds long, there’s not that much of an advantage to skipping them anyway.
It is also being forced to innovate through increased competition for ad-revenue from Facebook.
See also: YouTube Red should worry Spotify more than Netflix
The format, described as “little haikus of video ads” is also more suited to YouTube viewers watching “snackable” where ads have often been comparable to the length of the video content itself.
The firm has already snapped up Atlantic Records and Audi as partners.
You can see an example below. Warning: Contains Ed Sheehan.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
