Apple is said to be planning to allocate 15-minute appointments to potential customers wishing to try out the Apple Watch ahead of next month’s release date.
The firm will reportedly allow visitors to sample the delights of the new wearable from the April 10 pre-order date, with each customer limited to a quarter of an hour of play time in the company of a store employee.
According to 9to5Mac sources the company is planning to give its retail outlets an overhaul with 10 “try-on stations” at a “special hands-on table.”
The report says customers won’t necessarily need an appointment, but those first few days are highly likely to attract large crowds ahead of the April 24 release date.
Related: Dedicated Apple Watch store spotted in Tokyo
Apple is also planning a personalised experience for shoppers once the Watch becomes available, according to the report.
There will be a total of four “zones” for trials and sales within the stores, the sources say. The first will handle hands-on appointments, the second is for sales, while the third group will “answer general questions about the Watch’s functionality and explain features.”
The fourth group will only be called into action for those expressing interest in the gold Apple Watch Edition devices. These groups will be comprised of employees with expert training, according to the report.
The report follows a serious of rumblings suggesting the company was plotting a new strategy to reflect the differing experience of buying a watch rather than a smartphone, tablet or computer. Earlier this week were brought word from the far east, the company is setting up a dedicated Apple Watch store.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
