Apple has added a new category to its App Store, allowing iPhone and iPad and Apple TV users to shop for… shopping apps.
The new Shopping section, which showed up on Friday, is likely geared towards showcasing applications that accept Apple Pay either in app, or in retail stores.
especially given it can take a cut of anything it sells through Apple
Pay
Of course, all of these apps already exist in the store and they’ve simply been lifted from ‘Lifestyle’ into their own category.
The removal of the shopping big guns will surely give those apps with a genuine lifestyle focus a little more room to breathe.
Among the new Shopping essentials are the likes of Groupon, eBay, Easy, Target and, of course, the Apple Store. There are sections for department stores, groceries, fashion and more.
The new Apple TV also gains the Shopping section to join the exiting Games and Entertainment categories.
During the recent Hey Siri event, the firm placed a heavy focus on how the experience of shopping through Apple TV apps like Airbnb and Gilt can add a new dimension to the act of parting with your cash.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.