Yahoo and AOL are analysing users’ emails, pictures and financial data
Essentially, it states that Yahoo and AOL users will have their emails, attachments, instant messages, photos and even financial details collected, stored and analysed by Oath.
Why? For the company to be able to build a profile of you, and to sell its findings to advertising firms. This was also the case for Yahoo before the policy update, but it marks a change for AOL.
Related: How to delete your Facebook account
Facebook users are clearly still very unhappy about how their data was allegedly “misused” by Cambridge Analytica, and the social network has been forced to apologise for the incident.
It has also rolled out new privacy features and prompts, which make it easier for users to control how much of their information they share with it and third-party companies.
McAfee’s chief scientist, Raj Samani, recently told Trusted Reviews that he doesn’t think it’s “really a fair expectation” for consumers to know exactly how their data is being used, largely because permissions tend to be buried in lengthy documents that are difficult to understand.
“Privacy is about informed consent, value and transparency,” he said. “If I can hit those three marks, I’d be happy to use anything. If you give me those things, I’ll give you what you want. But that’s subjective. At the moment, we don’t have those three points addressed.”
What frustrates you most about big tech companies’ approach to privacy? Share your thoughts @TrustedReviews.