Yahoo Appoints CEO, Loses President

One step forward, one step back.

So will this finally ease the way for a Microsoft takeover?

It may be a cynical perspective but I find it hard to look at the appointment of former Autodesk boss Carol Bartz (pictured) as new Yahoo CEO in any other way. A respected industry veteran with a track record in boosting company value, Bartz replaces Jerry Yang whose position became untenable following his ill-advised and very public resistance to Microsoft’s overtures.

Carol Bartz said, “Yahoo! is a powerful global brand with a great collection of assets, strong technology, and enormously talented employees. The Company has accomplished a great deal in its relatively short history and I look forward to working together to take it to the next level. There is no denying that Yahoo! has faced enormous challenges over the last year, but I believe there is now an extraordinary opportunity to create value for our shareholders and new possibilities for our customers, partners and employees. We will seize that opportunity.”

By stripping out and selling its search technology?

As for Jerry Yang, he said “I couldn’t be more pleased with the Board’s choice of Carol Bartz as CEO and look forward to returning to my former role as Chief Yahoo. I believe Carol is the ideal person to take Yahoo! forward and I will be honored (US sic) to be a resource to assist her in any way she finds helpful. I believe Yahoo!’s best years are still ahead of it. For the past 14 years, I have poured all of my energies into this great company – and I hope to keep contributing to its success for many years to come.”

Yang will now return to a board role after a disastrous spell in charge.

Interestingly, the appointment of Bartz – widely regarded as a safe choice – has seen current Yahoo president Sue Decker announce she will resign from her post. Decker had been at Yahoo for over eight years and was seen as a potential candidate to replace Yang. (s)Cat fight! Cat fight!(/s)

I’m betting a partial takeover of Yahoo’s search technology will be agreed with Microsoft within six months…

Yahoo Bartz Press Release

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