.XXX Domain Names Go On Sale


From today, registered trademark and brand holders will be
able to secure .xxx domain names in a bid to fend off cyber-squatters.






Back in March the Internet Corporation for Assigned Names
and Numbers (ICANN) finally gave the go-ahead for the creation of the top-level domain suffix, .xxx, for
the porn industry.




For the next 50 days, the ICM Registry, which is charged with doling out the .xxx domain name, will allow brands, such as Microsoft or Coca-Cola, to claim their
.xxx web address. After that, ICM Registry will open up the domain exclusively
to the adult industry for 17 days before finally making them available to the general public.


 ICM Registry .xxx


Prior to opening up the .xxx domain to the general public, thousands of celebrities and politicians have had their names permanently
banned from the new domain.




4,000 celebrities have had their .xxx website address
blocked by the ICM Registry with famous names like Beyonce, Angelia Jolie and
the less likely MargaretThatcher.xxx all being permanently blocked. The ICM Registry has not revealed the full list of celebrities which are protected or what the criteria for inclusion on the list is.




Overall, the company has reserved some 15,000 “dot
triple-X” domain names on the request of international governments and
child protection agencies.




Stuart Lawley, the chief executive of ICM Registry, said: “There’s
a prohibition on anyone registering a first or last name that doesn’t belong to
them.”




Brands looking to claim their .xxx address will have to pay
around $200, a one-off fee, unlike other top-level domains which charge around
$50 per year to maintain rights to a URL.




During the preregistration period, the ICM Registry received
900,000 “expressions of interest” for 650,000 domain names.




The .xxx web addresses are due to go live on 6 December.

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