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Xbox One adds Now TV to entertainment apps

Sky’s Now TV has hit the Xbox One, bringing a mass of entertainment content to the console less than a week after arriving on Sony’s rival PS4.

Adopting the Xbox’s familiar tile-based interface, the Now TV Xbox One app will let users access a mass of contract-fee movie and sport content, directly on the biggest screen in the home.

Helping the Xbox One slowly reach its promised home entertainment hub, Now TV joins the likes of Netflix, 4oD and Amazon Instant Video in supporting the platform, although the much coveted BBC iPlayer is still missing.

We’re pleased that Now TV has joined the ever growing list of entertainment apps and services on Xbox One,” Microsoft’s UK Xbox Live Product Manager, Pawan Bhardwaj said in making the announcement.

“Sky is an important partner for Xbox and with the launch of Now TV on Xbox One, our fans have even more ways to enjoy their favourite TV shows live sport and movies.”

Gidon Katz, Director of Now TV added: “Launching on Xbox One means Now TV is now available on both the latest next generation consoles, as well as over 50 other devices. That’s great news for our customers who now have even more choice and flexibility when it comes to choosing how they want to watch Now TV.”

Unlike Sky’s television packages, Now TV does not require a costly monthly subscription.

Users can sign up for a Sky Sports Day Pass – £9.99 for 24 hours of access – or a Sky Movies Month Pass – £8.99 per month – to fulfil their individual content requirements.

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