Who says price-drops aren't enough of an incentive?
Sorry to say it PlayStation 3 backers, but it looks like your console of choice’s run of decent sales may well have been countered. It might be a tad early to tell, but it looks like Microsoft’s Xbox 360 price cuts have secured the sales increase that was no doubt hoped for. Specifically, over Friday and Saturday, console sales saw around a 40 per cent boost according to GamesIndustry.biz.
With the Arcade, Premium and Elite consoles now costing near enough £150, £200 and £250 respectively, it’s not hard to see why there was a renewed interest in the systems. Conversely, though, software sales were fairly lacklustre with no noticeable increase – suggesting, oddly, that not many games were bought to go with the new Xbox’s.
Unfortunately for Microsoft, Sony does have a proverbial ace up its sleeve with the forthcoming release of Gran Turismo 5: Prologue. With a reported one million pre-orders already, there’s no denying the number of people interested in the title. Common sense would suggest that there is likely to be a surge of PS3 sales at the time of launch as newcomers decide they want a piece of the driving action.
Whatever happens, it’s interesting to see the ‘next-gen’ consoles selling so strongly and how both Sony and Microsoft continue to attract attention for their respective platforms even after all this time.