World of Warcraft players in the UK are facing hefty price hikes for various account services thanks to “regional market conditions”.
In a press release, Blizzard Entertainment revealed that it would soon jack up pricing across the UK and Europe for a wide range of paid-for account services tied to the World of Warcraft game.
However, it’s important to note that the monthly subscription fee (£9.99 in the UK) isn’t rising; we’re only seeing price hikes on optional services. The cost of the base game also appears to be remaining static.
Still, it’s bad news for anyone who was hoping to grab a name change, transfer their character to another realm, or purchase a cosmetic mount. Starting from April 5, 2017, players can expect prices to rise from anywhere between 15% and 25%.
Here’s a table of the price changes:
|Service||Current Price||New Price (GBP)||New Price (Euro)|
|WoW Token||€20||No change||£17|
|Pet & Mount Bundle||€26||€30||£27|
|Guild Faction Change||€35||€40||£35|
|Character Transfer & Faction Change||€45||€55||£46|
|Guild Transfer & Faction Change||€55||€65||£55|
Blizzard justified the price hike in a statement:
Of course, some users haven’t taken the news particularly well, especially since there’s a widespread perception that the prices were already too high. Here are some posts from a Reddit thread on the subject:
“Reads the title. Cool, finally those ridiculously expensive micro-transactions won’t cost as much! It was kind of ridiculous in a game with a normal price and a subscription fee to…to…what?!” – lethiela
“So they’re making these services that are absurdly expensive…more expensive? What?” – Zephorian
“It now officially costs as much as a just-released AAA game for a full transfer (server plus faction) for ONE character, on a very old game with a paid release, half a dozen paid expansions and a monthly sub.” – Microchaton
You can still acquire the services at pre-rise prices until April 5, 2017.
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What do you think of the Warcraft price hikes? Let us know in the comments.