Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Women are biggest social media adopters says report

Women are more likely to communicate with their friends using social and emails than men, a study by new smartphone calling app, FooTalk has found.

The study, which quested 2,000 Brits, showed that whilst women have already turned to social media to keep in touch with friends, men are breaking down usual sterotypes and are more likely than women to chat with friends over the phone or send texts to stay in touch. As well as showing that men use their phones more than women, the study has found that this gap is expanded when keeping in touch with friends and family that live abroad.

With seven in ten Brits now knowing someone that lives outside the UK, it won’t come as a surprise that women make an average of one call abroad a week lasting around 22 minutes, whilst men make two, totalling an average of 40 minutes.

The FooTalk study also showed that when it comes to UK-based friends, both men and women rely on the internet, with men preferring to utilise video or internet calls (11 per cent) and women opting to chat via social media (39 per cent) or email (54 per cent).

Whilst social media and internet adoption as means of communication continues to grow, new figures have found that 44 per cent of those surveyed admitted to avoiding contacting loved ones abroad due to the often lofty call charges involved.

“We know that people are travelling the world more than ever and international borders are no barrier to staying in touch,” Graeme Hutchison, co-founder of FooTalk said. “Facebook and Twitter might keep you abreast of your friends’ lives but there’s always more to be had from a conversation – even if the other person is in a different country.”

In fact, nine in ten Brits believe that the internet makes it easier than ever to stay in touch with people living in any country, with email named as the most popular communication form.

Do you think the Internet has been a revelation for communication? How do you like to stay in touch with friends and relatives living abroad? Let us know via the Trusted Reviews Facebook and Twitter feeds or in the comments boxes below.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up and get the best deals straight to your phone

Skip the hunt - get the latest discounts delivered directly to WhatsApp by signing up to the Trusted deals Whatsapp Channel.

Get Access