Staging a comeback or fighting a losing battle?
If the remarkable emergence of Palm’s Web OS platform proved anything it is don’t write off anyone – ”even” Windows Mobile…
Consequently news is filtering through this week of some potentially positive and – wait for it… ”innovative” concepts which may well appear as part of Windows Mobile 6.5 unveiling at the Mobile World Congress next month. According to neowin.net these will be ‘SkyBox’, ‘SkyLine’ and ‘SkyMarket’.
SkyBox is allegedly a web based phone synchronisation, restore and backup service – think of it like MobileMe except hopefully not as rubbish. The biggest news here is said to be that it could be offered to non-Windows Mobile platforms as well which would prove a very smart move.
SkyLine is essentially SkyBox for businesses, but hosted through Microsoft Exchange therefore enabling companies to setup and deploy handsets remotely.
Lastly SkyMarket is Microsoft’s long awaited answer to AppStore. Depending on the all important implementation a Windows Mobile-only central hub for free and paid third applications which could potentially do wonders for the toiling platform. As long as its ”also” made available to older handsets.
Tying this trio together of course is a key phrase you’ll hear bandied about a lot during 2009 and more again in 2010. It’s ‘the Cloud’ – an all inclusive term which essentially means wireless over the air (OTA) services. It is the way the mobile industry is headed and why not? After all for a device to be truly mobile it can’t spend half its time being trekked back to laptops and desktops to synchronise your latest information.
Personally speaking these all sound spot on to me, and I’d go a step further expecting iPod-like iPhone integration of the Zune brand into the Windows Mobile multimedia platform. Not to do so would really miss a trick. The time to catch up is really is now, so no pressure Microsoft but ”don’t screw it up”…