Windows 7 Officially Named

Choice makes a certain kind of (Mac OS X) sense...

Want to know what Windows 7 will be called and – perhaps more importantly – why? Here you go…

Speaking from the Vista official blog, corporate VP of Windows Product Management, Mike Nash spelt everything out:

“And, as you probably know, since we began development of the next version of the Windows client operating system we have been referring to it by a codename, ‘Windows 7’,” he explained. “But now is a good time to announce that we’ve decided to officially call the next version of Windows, ‘Windows 7’.”

And the ”Why”? It’s fairly long, so dig in:

“The decision to use the name Windows 7 is about simplicity. Over the years, we have taken different approaches to naming Windows. We’ve used version numbers like Windows 3.11, or dates like Windows 98, or ‘aspirational’ monikers like Windows XP or Windows Vista. And since we do not ship new versions of Windows every year, using a date did not make sense. Likewise, coming up with an all-new ‘aspirational’ name does not do justice to what we are trying to achieve, which is to stay firmly rooted in our aspirations for Windows Vista, while evolving and refining the substantial investments in platform technology in Windows Vista into the next generation of Windows.
Simply put, this is the seventh release of Windows, so therefore ‘Windows 7’ just makes sense.”

To be fair, credit to Microsoft here it does ”just make sense” and the company can indeed point to early Windows versions where this numbering rang true. On the other hand, it is plainly obviously that Microsoft is conceding to the Mac OS X-esque approach but given its move to replicate Apple’s more incremental approach with regular OS updates this is also understandable.

Besides, isn’t the sign of a company looking to improve that it isn’t afraid to borrow ideas from those doing things well? Maybe, just maybe, ‘Windows 7’ shows Microsoft has just taken the first of a ”great many” steps it needs towards getting back on track… humility.

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