Windows 10 gets dedicated Windows Store for Business

Microsoft has announced it is going to launch a Windows Store for Business with Windows 10, promoting enterprise on the platform.

“Today, we’re introducing the Windows Store for Business,” revealed Terry Myerson, Microsoft’s executive VP of operating systems at Build 2015.

There will be a new range of features for both businesses and schools that will give them greater control over how they are represented in the store.

He explained: “Businesses and schools can customise the Windows Store, highlighting applications from the public catalogue that they want to make more easily discoverable and they want to recommend to their employees or students.”

Myerson also detailed the company’s approach to payments in terms of the Windows Store for business, explaining that there would be new transaction options available to enterprise.

“The Windows Store for business will support business payments like purchase orders, opening up a new vein of opportunity for Windows developers to engage with Windows enterprises worldwide,” said the Windows lead, speaking at the conference.

He continued: “The new Windows store will offer new business models and ways to monetise for all of our Windows developers, including subscriptions referrals, affiliate referrals, and an updated advertising SDK with support for video ads and install tracking.”

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Myerson went on to explain how the company would focus on getting Windows 10 onto as many devices as possible, in order to maximise revenue potential for developers and businesses.

“Now to make all this worthwhile for developers, we know we need to get Windows 10 to be broadly adopted quickly,” he began. “So we started by making it available as  a free upgrade for the first year, and now we’re invested in making it easy for consumers and businesses to adopt Windows 10 worldwide.”

The Windows VP pledged to put Windows 10 on 1 billion devices worldwide within two to three years.

No other platform in any ecosystem is available on 1 billion devices,” Myerson boasted.

“Current estimates for Google Play KitKat is at a little over 500 million devices, iOS 8 is lower than that.”

He added: “With Windows 10, there will be 1 billion devices ready to run your applications.”

Windows 10 is due to launch in late July.

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