Will.i.am launches i.am+ foto.sosho iPhone cases

Will.i.am has officially unveiled four “i.am ” iPhone cases, designed to improve the Apple smartphone’s camera capabilities.

The Black Eyed Peas frontman took to London’s Selfridges department store to show off the “foto.sosho” range, with the press release claiming the device, which comes in several variants, to be “the world’s first digital camera accessory and app combination designed to turn an iPhone 4 or iPhone 4S into a sophisticated point and shoot digital camera.”

The entry-level foto.sosho C.4 (£199, on sale 6th December) includes a grip, flash module, three interchangeable lenses offering wide macro, fish-eye and clear glass effects. It has a white and gold finish which some may say does little to enhance the iPhone’s understated aesthetics.

Moving up a step, the foto.sosho V.4 (£299, also on sale 6th December) rocks a more vintage look, and bolsters the C.4’s feature line-up with a slide-out QWERTY keyboard. This connects to the phone via Bluetooth.

There are two more models designed for the iPhone 5 and due to launch next year. The foto.sosho V.5 and L.5 feature keyboards and the other photography elements, but add something a little more special: a new 14-megapixel sensor and a 5x optical zoom lens. It is not yet clear how these will function, as the prototype V.5 at the launch event was a non-working sample.

The cases are accompanied by a free app which enables the user to edit photos, use Instagram-style filters and share his or her pictures socially.

Is Will.i.am’s range of expensive iPhone accessories destined to flop, or will he enjoy the sort of mainstream success he’s had as a music artist? Let us know what you make of the i.am foto.sosho range via the Trusted Reviews Twitter and Facebook feeds or through the comments section below.

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