Wii U unofficial price drop continues

Amazon UK is the latest retailer to knock down the price of the new Nintendo Wii U console, reducing the price of the console by £50.

Across both the Basic and Premium console bundles, the Nintendo Wii U console is now offered from the British arm of the online retail giant for a £50 price reduction.

The Nintendo Wii U Premium pack can now be bought for £249.99 from Amazon UK, rather than the RRP of £299.99. The Premium bundle comes with the Nintendo Land Wii U game, cradle and stand for both the console and the 6.2-inch GamePad controller, and 32GB of internal storage.

Also slashing the price of the 8GB Basic option for the Nintendo Wii U bundle, which can now be bought for £199.99, Amazon UK is the latest retailer to cut the price of the console.

At the beginning of the month, Asda dropped the price of the Nintendo Wii U console to the same figures currently offered by Amazon UK, in an attempt to revitalise sales of the currently struggling console.

ShopTo also cut their listed Nintendo Wii U basic bundle by around 25 per cent to £190, chopping £60 off the fairly lofty console price.

According to CVG, the actual trade price of the Nintendo Wii U console hasn’t changed, which would mean the Basic bundle still costs £205. Thus, Asda, Amazon UK and ShopTo are all offering the console at a loss.

At the beginning of the year, Nintendo dropped its annual sales forecast for the console to 4 million units from 5.5 million following a disappointing launch for the console. The Japanese company has seen a far weaker demand for the console than it expected, with estimates suggesting that January sales for the console in the US were only in the region of 45,000 to 59,000 units.

Nintendo has been tight lipped about the increased unofficial price drops, with Nintendo boss Satoru Iwata resolute in the company’s stance not to offer the console at a reduced cost.

“With Wii U, we have taken a rather resolute stance in pricing below its manufacturing cost, so we are not planning to perform a further markdown.”

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