Whether your chequebook likes it or not, the holiday shopping season is here, and with shedloads of epic Black Friday UK 2016 deals already rolling in, we take a moment to consider what matters most when purchasing new headphones.
According to new research by Qualcomm’s aptX division, consumers are most concerned by sound quality when looking to buy some fresh cans or earbuds.
Drawing on feedback from more than 3,500 respondents, the firm’s State of Play 2016 report reveals that audio excellence is the most important factor for 90% of headphone buyers, with over 70% of those polled saying it tops cost considerations when it comes time to hit the shops.
Other findings show that nearly 80% of consumers consider brand compatibility before making a purchase, while some 58% of buyers worry about inferior Bluetooth sound quality.
What matters most to you? One click is all it takes to have your say!
Related: Best headphones 2016
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Cost or quality, what matters most to YOU when it comes to buying new headphones? Sound off properly in the comments below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
