large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

What is Amazon Video Direct? YouTube’s worst nightmare has arrived

Amazon is known for having its fingers in many pies, and now the company’s ever-groping fingers are stuffing YouTube’s pastry too. 

What is Amazon Video Direct?

Amazon has launched a video service that it hopes will take on longstanding rivals like YouTube and Vimeo. It’s called Amazon Video Direct, a brand new self-service video uploading platform available starting today.

The pull for content creators comes from the wide range of cash-generating options available. When you upload a video, you can choose to earn royalties based on any combination of the following:

  • Hours streamed
  • Rentals
  • Purchases
  • Monthly Subscriptions
  • Ad Impressions

Creators will be able to choose whether their videos are free for everyone to watch, available to rent or buy, or locked behind the Amazon Prime paywall.

avd

In a statement, Jim Freeman, VP of Amazon Video, said:

“It’s an amazing time to be a content creator. There are more options for distribution than ever before and with Amazon Video Direct, for the first time, there’s a self-service option for video providers to get their content into a premium streaming subscription service. We’re excited to make it even easier for content creators to find an audience, and for that audience to find great content.”

Video providers will also be able to check out performance metrics like number of minutes streamed, project revenue, payment history, and subscriber count. Amazon says that AVD launch partners include The Guardian, Conde Nast Entertainment, Mashable, Mattel, Business Insider, and Machinima.

Amazon Video Direct will be available through the standard Amazon Video app on mobile devices and set-top boxes, and on Amazon’s desktop website.

Related: Netflix vs Amazon Video

Trusted Explains: All you need to know about TVs

Do you think Amazon’s new video service will be successful?

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.