Despite relentless headlines claiming that we’re all brainless phone-addicts, new survey results from EY show that people aged 25-34 are the age group most likely to go on a digital detox.
Nearly two-thirds of the millennial respondents saying that they actively seek time away from their smartphones and gadgets. That’s considerably higher that the average household, where only 49% of people say they partake in any sort of digital downtime.
Last year, only 43% of the same survey respondents had partaken in a self-imposed phone ban – according to EY, these numbers reflect a wider digital trend, which has seen more people grow frustrated and disenchanted with the digital world.
In brief, we’re falling out of love with smartphones and the internet to boot.
Rather than luxuriating in a good-old Instagram scroll, 37% of the respondents claimed that they only use the internet for functional purposes. And over half of respondents said they didn’t even bother with apps anymore – or only used a handful that they were already familiar with.
A lot of the other questions are focused on network providers, and it seems the British public is similarly grumpy about this issue. In particular, we think there’s too much choice and we’re not enamoured with the idea of 5G either.
Half of all the 2500 respondents said that there were too many broadband providers and packages available, and a measly 32% said they would consider taking up a 5G package.
To top it all off, we’re becoming distrustful of the online world thanks to data spillages. Less than half of us think our data is secure online – and 60% of 25-34-year-olds have completely given up when it comes to the issue, agreeing with a statement that says online data security is impossible.
Admittedly, a 2,500-strong survey is a small sample size – but when you pair this info with the decline in smartphone sales, it’s starting to look like our love affair with the mobile might be waning.