Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Watch: This could be best Apple Pay ad yet

Since its launch, Apple Pay has sparked plenty of great bank-led advertisements, but the best we’ve seen comes from down under.

Australian bank ANZ has just unveiled a TV ad for its Apple Pay launch – which began on April 27, 2016 – and it’s hilarious.

The motif is, as usual, split between the revolutionary idea of paying with your phone, and the exceptional ease of doing just that.

Check it out:

Related: Android Pay vs Apple Pay

Apple Pay was first announced way back on September 9, 2014, at the launch event for Apple’s iPhone 6.

The service eventually rolled out to the UK in July 2015, and is now operational in a growing roster of countries that includes Canada, China, Singapore, and Australia. Hong Kong and Spain are also due to get Apple Pay support in 2016.

Watch our iPhone SE review:

Do you use your phone to pay contactlessly? Tell us about your experience so far in the comments below.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words