It’s been a rough few years over at BlackBerry HQ, but are things now looking up for the Canadian tech giant?
Not really, if a new video starring BlackBerry CEO John Chen is anything to go by.
The BB boss was filmed by Business News Network as part of a hands-on video of the new BlackBerry Priv.
That’s BlackBerry’s upcoming Android slider handset, officially named by the company last week.
Unfortunately, the hands-on-cum-interview was nothing short of awkward.
Check it out:
(YouTube)AOL-_lXp5ZQ(/YouTube)
So where did it all go wrong? For a start, Chen couldn’t decide whether Priv stands for “Privacy” or “Privilege”.
He also describes the Priv as running on “Google” – not Android – several times.
The interviewer also requests Chen demo the sliding Qwerty keyboard, perhaps the phone’s headline hardware feature.
Chen declines however, and says they’ll look at that last.
Instead, he decides to demo the phone opening Chrome. He then closes it once he realises there’s no Google account registered on the device.
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And perhaps the biggest fault of all: Chen says “everyone loves BB10”. Umm.
Would this hands-on video convince you to buy a BlackBerry Priv? Let us know in the comments.
Check out our smartphone buyer’s video guide below:
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.