For 4K TV buyers, probably the most fun part of the experience is getting home and checking out content at that souped-up resolution for the first time.
Only more often than not, discovering Ultra HD content via the various apps can be tricky, if it’s even there at all.
The redesigned app features a prominent 4K tab alongside the standard recommended, trending, entertainment and news menus.
See also: How to find 4K and HDR content on Amazon Prime and Netflix
The company says the app has been redesigned because more and more people are now watching YouTube on the big screen in their living rooms.
YouTube says half of its viewers in the US (aged 18-49) have at least tried watching via their TV. The company credits the rise in viewership on televisions to the cord-cutting movement and is now arranging content as thus.
The Google-owned streaming giant says is now competing against the likes of Netflix rather than Facebook, in a “lean back arena.”
Additionally, there’s also a new section for live streams, an intense area of interest for Google, given the popularity of game broadcasts and extreme competition from Twitch (Amazon) and Beam (Microsoft).
The roll-out is US-only for now, where it should begin showing up on the various Smart TV interfaces. For some reason, that won’t include the Apple TV. Not that you can access 4K content on that anyway.