Jay-Z has been personally calling folks to thank them for signing up to the revamped Tidal music service, reports on Friday revealed.
The streaming company confirmed the majority-owner, real name Shawn Carter, has been reaching out to those signing up for the lossless, CD quality digital music service.
Tidal executive Vania Schlogal told Business Insider: “He called some of his fans and one of them made the funniest comment. He said ‘This is the best customer service call I’ve ever received!’”
Engadget confirmed the reports through a Tidal spokesperson who said the report was “1,000 per cent true.”
According to Schlogal, Jay-Z is “very deeply involved, and the reason being is because this is a life project for him,” before adding that “he works every day” on the platform.
Apparently, it’s not just Mr Beyoncé who has been on the blower to early Tidal adopters; Jack White and other high profile musicians with a stake in the company have also been manning the phones to thank users.
One of the advantages for musicians who’re involved with Tidal is a personal account where they’re able to monitor the metrics.
Read more: Tidal branded “commercial bullshit” by leading artist
The personal approach from Jay-Z could certainly encourage more Spotify addicts to ditch their favourite streaming service for a Tidal account.
Just yesterday we reported on Tidal’s partnership with the Soundiiz website which enables users to easily transfer their playlists over to the new service.