Virgin Media Tweaks Traffic Management

Swings and roundabouts.

No one likes Traffic Management/Fair Usage policies because they dictate that for a period of time or after a certain amount of data you cannot have the service you paid for. Thankfully for Virgin Media it already has one of the more lenient policies out there and now it’s going to get a little better too…

Beginning in the ‘New Year’ (no specific day was mentioned) Virgin will reduce its weekday ‘peak time’ enforced bandwidth monitoring period to 4pm to 9pm – it had been 4pm to midnight. Good stuff.

Something of a sideways shuffle though are its maximum downloads during this period. ‘Broadband M’ (2Mbps download, 200Kbps upload) and ‘Broadband L’ (4Mbps/512Kbps) subscribers who download more than 300MB and 800MB respectively during this period will have their speeds throttled to 1Mbps for the next five hours. The limits had been 350MB and 750MB.

As for ‘Broadband XL’ subscribers (20Mbps/768Kbps), those who download more than 3GB between 4pm and 9pm will find their speeds drop to 5Mbps, again lasting for five hours after the limit was reached. This is an unchanged policy.

Where users are hit hard however is now in regards to uploading. Broadband M and L subscribers will drop to just 128Kbps upload speeds for five hours if they pass 150MB and 325MB respectively between 4pm and 9pm, while Broadband XL subscribers drop to 192Kbps for five hours if they upload more than 1.25GB. Clearly this has bittorrent ”and” perhaps more notably iPlayer subscribers in mind.

“Bah, humbug!” some may cry but then again when you deliver a service which actually nigh on reaches its advertised speeds as opposed to the farce of DSL ‘theoretical maximums’ I can see where its coming from. Be interesting to see how Virgin copes when its 50Mbps service goes live though…

Virgin Traffic Management Policy

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