Virgin Media has announced plans to boost its advertised top fibre broadband speeds to a whopping 350Mbps.
In its latest earnings report, the company said it will begin promoting the new top speeds this spring.
The firm has been providing the speeds to some customers on its top 300Mbps broadband packages for a few months (via ISPreview), but is yet to market that fact.
On paper, BT Openreach currently tops the pile with advertised speeds of up to 330Mbps, but this will officially put Virgin back on top as Britain’s fastest mainstream broadband provider.
Companies like Hyperoptic and Gigaclear are offering up to 1Gbps (Gigabit) speeds in certain parts of the UK, but catchment areas are still very limited.
Both BT and Virgin have committed to providing Gigabit speeds in the future.
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Virgin company is currently in the midst of a £3bn network expansion that will make its services available to an additional four million properties by the end of the decade.
The firm says 2 million of those premises will offer the fastest Fibre To The Premises (FTTP) connections.
Once Project Lightning is completed, Virgin media broadband will be available in 60% of UK homes.
The company has a current customer base of 5,104,300 (up 24,000 on the previous quarter) in the UK, who’re paying for advertised speeds of between 50Mbps and 300Mbps.
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