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Virgin Media returns fire after Sky’s Netflix hook-up

Virgin Media is following Sky’s lead by giving customers the option to add a Netflix subscription to their monthly bill.

From October, Brits will be able to incorporate the leading streaming platform into their singular Virgin Media tariff.

The TV and internet provider already allows customers to add a Netflix subscription through their set-top box, but until now it has been billed separately by Netflix.

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Back in March, Sky announced that Netflix integration was coming to Sky Q, which combines content from both providers for the first time.

Sky Q subscribers will see Netflix within the menu system and will be able to search for Netflix content via voice and text search. The partnership enables existing Netflix subscribers to easily integrate their accounts, while a new entertainment package offers content from both platforms.

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Virgin’s answer doesn’t quite go to those lengths, but it does make life much more convenient for customers seeking to streamline their monthly outgoings.

“Virgin TV has always been about giving our customers the TV they love all in one place,” the company said in a statement.

“We were the first to embrace this open philosophy by embedding Netflix into our platform back in 2013 and it’s clearly something that our customers absolutely love.

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‘By expanding our relationship further we’re forming an even deeper relationship with our friends at Netflix and giving our customers a simpler way to pay for the service.”

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