Vine finally serving videos in 720p HD, update hits iOS first

The popular, Twitter-owned video-sharing app Vine has bumped up the quality of its six-second loops from 480p to 720p HD.

In a blog post promising ‘bigger and better Vines’ the company showcased a series of videos uploaded at the new hi-def format, with a discernible difference in quality.

The update has arrived on the iOS app today, with a boost for Android users “coming soon.” The higher quality videos will also appear in Vines embedded across the web, the company revealed.

Vine has a new, beautiful high quality format. Starting today, the stories you watch and share will look better than ever,” the firm wrote.

The move is Twitter’s latest effort to own a bigger slice of the online video pie. Just this week it introduced the Meetkat-like Periscope live streaming application. The company is also testing auto-playing videos within users’ timelines with an eye on creating greater revenue from the medium.

Read more: Vine wants to mesmerise children with new Kits app

The updates comes at a good time for the micro-blogging platform, given Facebook’s newly-announced video ambitions.

At the F8 conference this week, the rival social network revealed a new embeddable video player, which will allow clips from Facebook to be posted all over the web; a domain currently mainly occupied by Vine and YouTube.

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Facebook is also investing heavily in immersive, interactive, 360-degree spherical videos as it progresses towards a VR future powered by the Oculus Rift headset.