The popular, Twitter-owned video-sharing app Vine has bumped up the quality of its six-second loops from 480p to 720p HD.
In a blog post promising ‘bigger and better Vines’ the company showcased a series of videos uploaded at the new hi-def format, with a discernible difference in quality.
The update has arrived on the iOS app today, with a boost for Android users “coming soon.” The higher quality videos will also appear in Vines embedded across the web, the company revealed.
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The move is Twitter’s latest effort to own a bigger slice of the online video pie. Just this week it introduced the Meetkat-like Periscope live streaming application. The company is also testing auto-playing videos within users’ timelines with an eye on creating greater revenue from the medium.
Read more: Vine wants to mesmerise children with new Kits app
The updates comes at a good time for the micro-blogging platform, given Facebook’s newly-announced video ambitions.
At the F8 conference this week, the rival social network revealed a new embeddable video player, which will allow clips from Facebook to be posted all over the web; a domain currently mainly occupied by Vine and YouTube.
Facebook is also investing heavily in immersive, interactive, 360-degree spherical videos as it progresses towards a VR future powered by the Oculus Rift headset.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
