ViewSonic withdraws from mainstream tablet market – Google Nexus 7 to blame?

At an event to mark Viewsonic’s 25th year of existence, the company’s European MD confirmed that it has no plans to carry on producing mass market tablets like the ViewSonic ViewPad 10e.

ViewSonic has plenty of plans for the rest of this year and beyond, but another consumer-level Android or Windows 8 tablet is not among them. At an event in London, European MD Mark Lufkin confirmed that the company has no plans for another tablet at present, saying that “there’s not really any money to be made there.”

ViewSonic has produced a number of low-cost Android tablets over the last few years, but Lufkin concluded that the “bloodbath” of the consumer-level tablet is “not a place” for the company. In particular, he cited the arrival of the Google Nexus 7 tablet and Amazon, with its Kindle Fire range, as exacerbating factors. Some of ViewSonic’s tablets gained pretty good positioning on the high street, too – the ViewPad 10e featured prominently in Argos, and you don’t get much more mainstream that that.

The arrival of tablets like the Google Nexus 7 has pushed the previous caretakers of the budget Android tablet space into a tricky position. Manufacturers like Disgo and Storage Options have had the proverbial rug whipped out from underneath them by the aggressive pricing strategies of Google and Amazon – which don’t have to earn their keep solely on the relatively small profit margins of ultra-low cost tablets.

It’s not all doom and gloom for ViewSonic, though, which is extending its Android offering to include Android-powered monitors. No matter how hard you try to whack that green guy into the ground, he’ll pop up – whack-a-mole-like – elsewhere.

Unlike other sites, we thoroughly review everything we recommend, using industry standard tests to evaluate products. We’ll always tell you what we find. We may get a commission if you buy via our price links. Tell us what you think – email the Editor